We recently had a competition to illustrate SRP’s values in the style of British road signs – the clearest examples of graphic communication we can think of. The winning entries were by Annie Sibthorp, Anna Voicehovsky, Charity Whitehead and Bo Laugesen.
#1ClientFocused
We look after our clients’ interests to the best of our ability
- We listen & understand their drivers
- We are straightforward & explain implications of their decisions
- We bring solutions not problems
#2Professional
We aim for the highest professional standards
- We take responsibility & aim to be accurate, consistent & responsive
- We are committed & proactive
- We work with integrity
- We communicate openly & respectfully
#3Team
We work collaboratively and support each other to harness the whole team’s full potential:
- We work collaboratively
- We each have a responsibility to the rest of the team & we support each other
- Everything we do individually reflects on each other/SRP
#4CreativePragmaticStraightforward
We work with imagination but keep our feet firmly on the ground
- Good design that works in practice (bins/bikes)
- We are flexible & adaptable
- We are commercially minded: for our business and our clients
- We think sustainably
#5CommitedToLearning
We are committed to taking every opportunity to learn:
- We learn from our experience (successes/mistakes)
- We all commit to share knowledge
- We are open to new ideas & technologies
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