Pragmatic phasing for University science park masterplan maximises revenue generation throughout delivery
SRP were approached by a Russell Group University to design a masterplan which would double the size of its existing Science Park.
As with all clients, our first step was to fully understand not only the aims of the development but also the project’s context and constraints. Our strategic briefing process identified the need to maintain revenue throughout delivery, target underperforming buildings and align leases across the estate, which in turn informed our carefully phased proposals.
We ran a series of practical engagement workshops with staff and stakeholders to explain our proposals, understand a wide range of perspectives and gain the trust and co-operation of all.
‘SRP demonstrated a pragmatic approach and an understanding of our commercial imperatives, and how we operate our business. SRP had a creative and inclusive approach to overcoming challenges and problems’.
Science Park Director
The new campus comprised three distinct ‘neighbourhoods’: the original 1960’s modernist campus and a newly proposed residential community separated by the now dated 1980’s Science Park. All three were different in character and detail and lacked a sense of place.
We carefully stitched them together with a common approach to landscaping to make a cohesive whole, with clear wayfinding, better lighting and active uses located at ground floor level. New buildings were carefully positioned to create passive surveillance. Shops, cafes and a crèche were strategically located between the Science Park and the new residential quarter to promote integration between the two areas and with the wider community.